Spatior is a health tech startup specialising in cold plasma wound treatment. Spatior's PlasmaOne device is designed to treat elderly patients, dental problems and injured pets.
As a new startup, I was approached by Spatior to develop a full corporate identity that would denote the company as a trustworthy and reliable health product, whilst still being distinctive enough to stand out from established competitors.
Spatior
Brand Design, Animation
While blue is the ubiquitous branding colour across the healthcare sector, I wanted the identity for Spatior to still be distinctive from other healthcare brands.
As temperature is a key part of the technology, the colour scheme draws on the look of thermal imaging heat maps: featuring a range of primary colours that progress from cold blue to warmer red.
Dark Blue
HEX: #05299E
R 5 G41 B158
C100% M86% Y7% K1%
Purple
HEX: #5E4AE3
R 94 G74 B227
C81% M73% Y0% K0%
Light Purple
HEX: #947BD3
R 148 G123 B211
C52% M56% Y0% K0%
Pink
HEX: #F26CA7
R242 G108 B167
C0% M71% Y0% K0%
The logomark combines a simple wave pattern with a rounded diamond shape. The wave pattern represents the pulsing energy from the ionized gas used in cold plasma treatments.
