YEAY is a video-sharing app where users can share honest recommendations on everything from tech, fashion, travel destinations, hotels, restaurants, video games, movies, or music. Since 2020, YEAY integrated the cryptocurrency WOM Token to fairly reward creators for their recommendations.
As part of the app relaunch, I worked with YEAY to produce a launch video that would introduce how this token works and how creators can benefit from their content.
YEAY
Video Editing, Animation
As part of the app rebrand, I supported the YEAY team in redesigning the user interface: shifting away from the traditional user feed layout to a video-first design, as popularised by TikTok.
I also designed prototypes for the newly integrated crypto features. Building on wireframes, these prototypes visualised how to integrate the cryptocurrency elements without disrupting the experience of existing users.
2018
2020
As part of the app rebrand, I supported the YEAY team in redesigning the user interface: shifting away from the traditional user feed layout to a video-first design, as popularised by TikTok.
I also designed prototypes for the newly integrated crypto features. Building on wireframes, these prototypes visualised how to integrate the cryptocurrency elements without disrupting the experience of existing users.